Board Update

Advertising is starting. Budget has been allocated for an eight-day ad sprint across OpenAI, Facebook/Meta and Reddit. Influencer street-talk and clipping come later, once the product has more features to show.

Jesse is on site this week (week of 5 October) to work intensively with me on the campaign and the strategy to hit the goals below.

Below are the links to our webinar page, and to the pre-launch videos and ads.

• join.wantedfertility.com — the webinar page.
• Pre-launch videos and ads.

This is the reference for the group. Traction means our first 100 paying users. We will deliver that path, and we will make it predictable. Every division’s number is judged, in the end, by user acquisition.

Base as of 2 October: 7 paid subscriptions, $175, 14.2% free sign-up conversion. We still aim to take free-lead cost from about $3 to $1 or less, and free-to-paid toward 10%.

On the product, we collect:

• Paying users — the path to 100. We deliver it, and we make it predictable.
• Use — what people actually do in the app.
• Paid conversion and cost per paying user — free to paid, and what one paying user costs.
• Interviews — what users tell us directly.

This week Michela, operations, sets a numeric production target for each division. The main target is paying-user acquisition. The sub-stats belong to the division. We all look at the stats every Friday.

• Jesse — marketing. First owner of conversion to paying users, because he owns marketing across the whole line.
• Edmond — social. Post views, follower growth, and free users.
• Dane — affiliates. Number of affiliates, the size of each mailing list or profile, and conversion to paying users.
• PK — email. Emails sent, emails received, conversion from email to a free user, then to a paying user.
• Mattia — platform. Keep the platform live in production, and keep the innovation strong.
• Michela — operations. Sets the production targets, in numbers, for every division.

Right now the whole board, and the whole staff, stays on one thing: a model with initial traction. That is the step we need before we present this project to investors.

We will still go and meet investors with the team. We will do it with a position that gets stronger as we build the user base.

This will be an incredible journey, and I am truly happy to do it with you. This project needs to exist for our society. We are trying to make people a little happier, by helping them create their family.